Privacy Policy

InsuraCove, operated by MatchNorth, is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, protect, and share your information when you use our services. InsuraCove helps consumers compare and get matched with independent third-party providers, and we prioritize safeguarding your personal information while doing so.

What information do we collect?

We collect information from you when you complete a questionnaire or request to be matched with a provider on our site. As appropriate, you may be asked to enter your: name, e-mail address, phone number, state, and answers to qualification questions about your situation. We also automatically collect certain technical information, including your IP address, device and browser information, and advertising identifiers (such as campaign and ad parameters attached to the link you clicked). You may visit our site anonymously.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

• To match you with providers (this is the core purpose of the service — the answers you provide are used to determine which providers fit your request)
• To share your request with the provider(s) you asked to be matched with, so they can contact you about your inquiry
• To personalize your experience (your information assists us to better respond to your individual needs)
• To improve our website and measure our advertising (we use analytics and advertising pixels to understand which pages and campaigns perform)
• To verify your contact information (for example, by sending a one-time SMS PIN code to the phone number you provide)
• To send periodic emails or texts about your request, where you have consented to receive them

How do we share your information?

When you submit a matching request, you are asking us to share your submission — including your contact details and questionnaire answers — with the independent third-party provider(s) matched to your request (for example, a law firm, licensed insurance agency, or other service provider, depending on the service you requested). Those providers may contact you directly, subject to the consent you gave at submission. We may also work with trusted vendors who assist us in operating our website, delivering leads, and servicing you, so long as those parties agree to keep your information confidential. We may release information when required to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How do we protect your information?

MatchNorth implements a variety of security measures to maintain the safety of your personal information when you submit a request. All supplied information is transmitted via Secure Socket Layer (SSL) technology and stored in access-controlled systems, accessible only by those authorized with special access rights who are required to keep the information confidential.

Third party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Cookies and tracking technologies

The InsuraCove website uses cookies, tracking pixels, and related technologies. Cookies are small data files that are served by our platform and stored on your device. Our site uses cookies dropped by us or third parties (including the Meta pixel) for a variety of purposes, including to operate and personalize the website and to measure and target advertising on other websites.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act); we do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older.

Do Not Sell or Share My Personal Information

Depending on your state, you may have the right to opt out of the sale or sharing of your personal information and to request access to or deletion of your personal information. To exercise these rights, contact us at the email address below. Note that submitting a matching request is an instruction to share your information with the matched provider(s) as described above.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.